Needs Assessment
Comprehensive audit and market research to understand your ROI and audience.
Grow your world-shifting mission.
We propel social good brands to the next level — strategy, brand, and campaigns that move mission-driven companies forward in a chaotic world.
Scroll ↓
THE INCEPTION
The world needs your innovations — now.
We understand the rigors of bringing a new idea to market. As founders and seasoned event marketers, we know the challenge of creating offerings your community loves — in balance with ROI.
MagnaGem guides world-shifting organizations to crystallize marketing strategy, amplify their reach, and grow steadily — even as the world spins.
Mission-driven Changemakers
We partner with organizations that balance purpose with profit.
Regenerative Agriculture & Design
Transforming food systems through regenerative practices and ethical production.
Health & Wellness Visionaries
Integrative practitioners and brands advancing holistic well-being.
Clean Tech Innovators
Pioneering renewable solutions that turn environmental challenge into opportunity.
Our Optimization Process
A six-step path from insight to impact.
Every engagement is structured but never rigid — research informs strategy, strategy shapes craft, and craft creates the work that moves your audience.
Strategize
Develop campaign strategy grounded in research insights.
Messaging
Craft core brand and campaign messaging that resonates.
Production
Create assets — landing pages, funnels, ads, and video.
Launch
Execute the campaign and begin live measurement.
Optimize
Analyze results and refine the strategy with care.
About the Founder
Anita — wellness pioneer turned impact marketer.
Twenty years as an innovator, teacher and leader. Hyper-creative, AI-informed, human-first — bringing wide-ranging expertise to amplify your vision.
Read Anita's story →
$40M
Sales generated
Across campaign work
500+
Events created
Online & in-person, 17 years
8,800
Doctors attending
Sex & Medicine Summit, NYC
2M
Audience reach
65+ large-scale online events
Services
Hyper-creative, AI-informed, human-first.
Event Direction
→From concept to execution, ensuring deep audience engagement.
Brand Development
→Target identity, buyer profiles, and messaging that scales.
Brand Assets
→World-class video and design collateral that earns attention.
Multi-Channel Reach
→Incisive social content across every channel that matters.
Email & Funnels
→End-to-end funnels and lifecycle email for your offers.
Recent Clients & Brands
Mission-driven partners we've helped grow.
A snapshot of recent work — from regenerative wellness brands to product launches, summits, and category-defining campaigns.
Online course growth, viral LinkedIn campaigns, partnerships
In-depth GTM strategy for MVP
Direct response email campaign
Online summit planning
Film campaign
Brand strategy, product dev and GTM plan
What Clients & Colleagues Say
Words from those we've walked beside.
Anita is a thoughtful, skilled, creative contributor and subject matter expert who would be valuable to any company fortunate enough to have her on their team.
Craig Relyea
CMO • Former SVP, Disney
Anita is an extremely well-rounded and brilliant marketing resource, with a unique and formidable set of skills spanning design, copywriting, strategy, interviewing, and industry-specific knowledge. She's creative, brilliant, caring and consistently goes beyond what's expected. Her humanity and caring for people shine especially brightly.
Bruce Cryer
Former CEO, HeartMath
Anita has an exceptional talent for envisioning the final product. She's brilliantly collaborative — her approach leaves everyone feeling good about next steps.
Shashi Tusken
Founder, ShashiRay Productions
The best kind of visionary — grounded yet intuitive. A gifted big-picture thinker and skilled project manager. Unfailingly kind, respectful, collaborative, solutions-oriented — with a dollop of good-natured humor tossed in.
Phil Bolsta
Senior Copyeditor, The Shift Network
I am continually inspired by her honest insight and tactical ways of gathering hard data. Her depth of cultural style and human-behavior awareness allows her to offer unique winning strategies, tailored to the challenge at hand.
Christopher Hoffman
Inventor • Founder, ColorFly