Portfolio — Anita Boeninger

Sites, stories & systems for mission-driven brands.

Web design and build, art direction, campaign strategy, and the collateral that carries a brand into the world. A sampling of selected work below — not a comprehensive list of everything done.

GTM, STRATEGY AND PARTNER BRIEFS IN THE LAST 2 YEARS
37
Product marketing briefs created
75
Pitch decks created for startups
12
Marketing emails overseen
520
Events hosted
400+
ONLINE SUMMIT CAMPAIGNS DIRECTED
65

Websites

Designed, written, and built end to end.

Enchanted Matter — in the producer's words

"Working with Anita and the team at MagnaGem was a game-changer for our film, Enchanted Matter: The Art of Robert Powell. To execute a modern, direct-to-audience release using the dynamic distribution model, we needed a website that could handle exceptional complexity — including custom landing pages, dynamic content, and seamlessly integrating the Robert Powell Memorial Scholarship with the Kathmandu Valley Preservation Trust (KVPT). Anita approached this multifaceted build with absolute professionalism and technical precision. Her deep grasp of the modern film distribution landscape is rare, and her vision was invaluable from day one. Anita came to us highly recommended, and she somehow managed to exceed those high expectations — delivering sophisticated, cutting-edge work on schedule and consistently going well beyond her contractual commitments. She was the strategic anchor of our web presence, guiding our team to successfully launch a truly global outreach platform designed for worldwide distribution. We couldn't recommend MagnaGem and Anita more highly."
Geoff Rockwell
Executive Producer, Enchanted Matter

Marketing collateral

Plans, kits & videos that carry the message.

Beyond the websites: go-to-market strategy, press and media kits, and promotional film — the materials that take a brand to market. Another sampling from a much larger body of work.

Promo video

Bioneers Learning — 2025 course promo

Bioneers · Creative & art direction · 2025

A promotional film for Bioneer's online learning platform: co-directing edits, the narrative arc, and visual language toward a single invitation: join the course. Nature-led imagery and a restrained type treatment carry the brand's ecological voice without slipping into stock-footage gloss.

Press kit

Enchanted Matter — press & media kit

Enchanted Matter, an award-winning documentary film · Design & copy · 2026

A standalone press kit for journalists, programmers, and festival reviewers: film facts, three pre-written editorial angles, synopsis, high-resolution stills with credit lines, and subject biography in one scrolling page.

Press kit opening: film facts and three editorial angles
Press kit continued: synopsis, critical acclaim, and stills gallery
Pitch brief

Enchanted Matter — institutional partner brief

Enchanted Matter, an award-winning documentary film · Strategy, design & copy · 2026

A 13-page pitch brief written and designed to help the film's team approach institutional partners — architecture firms, cultural organizations, and aligned foundations. It frames the film's premise, articulates the value a partnership holds for each audience, and moves from story to invitation with a clear partnership ask.

Partner brief cover: Enchanted Matter — The Art of Robert Powell
Brief spread: The Crux — re-enchanting the built world
Brief banner: film still with festival laurels and credits
Brief spread: critical acclaim from Film Threat, Washington Post, and more
Landing page

Enchanted Matter — landing page concept

Enchanted Matter, an award-winning documentary film · Design & conversion copy · 2026

An above-the-fold concept for the film's landing page — the most important real estate on the page. It leads with critical pull-quotes from the Washington Post and Film Threat, anchors the title in the film's vermilion-on-black palette, and drives to a single ask: join the community ahead of the digital premiere.

Above-the-fold landing page mockup for Enchanted Matter with press quotes and email signup
Promo video

AMAR Healing Music — 2026 reel

AMAR Healing Music · Art direction · videography by Darius Farraye · 2026

A vertical social reel capturing a live sound bath: instruments, hands, and room in close, unhurried frames. Art-directed with videographer Darius Farraye toward the same calm the practice itself offers — no hard cuts, no hype, just the atmosphere a first-time attendee is buying into.

AI promo videos for social media

Card art, brought to motion.

A set of short AI-generated films made for The Sorceress Oracle's social channels — directed and edited to stay inside the deck's own visual world, then cut for feed, reels, and paid placements.

Baobab

The Sorceress Oracle · 8s

The deck's baobab imagery brought to motion — a slow, reverent reveal built for feed and story placements.

Eclipse

The Sorceress Oracle · 10s

Sorceress of the Eclipse animated from the card artwork, holding the deck's candlelit gold-on-obsidian palette.

Solitude

The Sorceress Oracle · 10s

A quieter cut for organic posting — atmosphere over hard sell, matching the tone buyers meet on the site.

Sacred Union

The Sorceress Oracle · 10s

Card art extended into a short loop, designed to stop the scroll and drive to a free card draw.

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